Produce recorded content

Definition

Producing written, visual, audio and video content by applying the quality fundamentals of each medium: editorial structure, visual hierarchy, sound capture, rhythm and editing, finishing. This competency includes running regular editorial formats (newsletter, blog, series), where consistency counts as much as unit quality.

Components

• Digital writing: structure, readability, headlines, adaptation to the reading medium
• Visual fundamentals: hierarchy, colour, typography; coherence of a graphic identity
• Video: framing, lighting, editing, rhythm, subtitling
• Audio: sound capture, basic mixing, listening comfort
• Perceived quality: finishing, details, the threshold for publishing
• Regular editorial formats: newsletter, blog, series — keeping an appointment with an audience

The four levels

1. N1 Discovery Lower secondary · complete beginner

   Is able to produce, with nothing more than a phone, carefully made content in at least two different media.

   Evidence of assessment

   Produce a structured piece of writing and a video under sixty seconds with audible sound and deliberate framing.

2. N2 Application Upper secondary · advanced beginner

   Is able to produce finished content applying the quality fundamentals of each medium.

   Evidence of assessment

   Produce a video under ninety seconds with mixed sound, subtitles and a format suited to a target platform.

3. N3 Adaptation Tertiary · junior professional

   Is able to hold consistent quality within a regular format and a coherent visual identity.

   Evidence of assessment

   Publish four editions of a newsletter with a real audience, or produce five distinct visuals sharing an identifiable graphic identity without an imposed template.

4. N4 Orchestration Experienced professional

   Is able to direct a multi-format production with a coherent art direction.

   Evidence of assessment

   Deliver a multi-format production with documented art direction and coordinated contributors.