Frame and pitch a creative project

Definition

Moving from a wish to a formulated project — objective, audience, minimum first version, means — and knowing how to present it in order to bring people on board: the pitch as a tool of clarification as much as of persuasion. A project that cannot be said in one minute is not yet a project.

Components

• Formulation: turning a wish or a problem into a statable project (what, for whom, why)
• Objectives and success criteria: how will we see that it worked
• Defining a minimum first version: the smallest thing that proves the idea
• Pitch structure: from the spoken minute to the written dossier
• Adapting to the interlocutor: peer, teacher, partner, funder
• Securing support: turning interest into concrete commitment

The four levels

1. N1 Discovery Lower secondary · complete beginner

   Is able to state a project in one sentence (what, for whom, why) and to present it in one minute.

   Evidence of assessment

   Present a personal project in sixty seconds: club, channel, fanzine, event.

2. N2 Application Upper secondary · advanced beginner

   Is able to frame a project in writing: objective, audience, first version, means required.

   Evidence of assessment

   Write the one-page framing document of a project genuinely under consideration.

3. N3 Adaptation Tertiary · junior professional

   Is able to define a relevant minimum version and to pitch the project until real support is obtained.

   Evidence of assessment

   Launch a minimum version and obtain concrete support: partner, relay, budget, mentoring.

4. N4 Orchestration Experienced professional

   Is able to structure large-scale projects and to win over demanding stakeholders.

   Evidence of assessment

   Present a complete project dossier that convinced a committee or a partner, with commitment obtained.